How to Build Your Own Cap Brand: Part 2
by John Doe on July 25, 2020
Building on the topics we discussed in Part 1, here are the next steps for building your cap branding:
The right logo.
The logo is crucial for every brand. You may want to consult a graphic designer here or try it out yourself.
Remember that most of the most iconic logos - think Nike, Apple, and McDonalds - are distinctive yet simple. Not only is it difficult to remember, an overly complicated logo could be difficult to reproduce when printed on fabric or used for social media.
Make the most of marketing
Nowadays, the most effective way to get to market is by combining online and offline techniques. Make use of your website and its social media accounts, but don't neglect printed marketing like flyers and brochures. Headgear is all about looks and feel, so something tangible could make a real connection.
If you have a business, do some research on topics like merchandising and in-store marketing to help sell your caps. For example, did you know that most people turn right when entering a store?
You should also have an online shop. So consider asking an internet marketing or SEO professional for advice on how to structure your website so that people can use it and search engines can find it.
It will take a lot of work and research to make your brand a success. We wish you the best of luck building your cap brand and we can help you with that.